Besides bringing in the New Year being 3 hours past my bedtime, there are also those of us who don’t need an excuse to get drunk, so what’s it matter?
Halloween is much more fun, and it’s my birthday, so it’s much much more fun.
4th of July is more fun too, it’s summer fun.
And if you have a website the day after New Years day is something to look forward to. Between Christmas Eve and New Years day nothing happens and no one cares to find out that nothing is happening.