The Apple 5c targets ‘The emerging poor,’a previously overlooked but growing market…IOW some of that poor people money. Describing the new phone as”the same, but craptier,” Apple’s strategy masks the inferior product while appearing to sell something new.
Apple knows their well-off customers will not tolerate having phones that look just like those the commoners are using. Watch the Apple brain trust as they describe the creation of this plastic knock-off. “All I do is make cheaper versions of pre-existing things, like my father did when he made me,” says Humperdink – team member, as a tear escapes down his cheek.