‘Stone Creek Yogurt-The probiotic you need to get the party started!’ A song and video Rackjite posted recently called ‘I don’t look good clothless anymore’ reminded me of this video. BuzzFeed does a take on advertising, where yogurt is advertised like beer. The aforementioned song features a man who admittedly has consumed a lot of beer and the deep fried delights which often accompany it. He laments that years of beer and food have lovingly attached themselves to his body, radically altering his appearance, and limiting his clothless activities significantly.
If you ever get stuck watching commercials, you’ll see that yogurt ads are anything but exciting. A couple of friends might chat about ‘regularity’ or the convenience of carrying yogurt for lunch! Zzzzzz.
Buzzfeed took note of beer ads and wondered what would happen if yogurt makers adapted the same strategy as beer companies. When you watch a beer ad, you’ll see beer being enjoyed by fit, sexy, atheletic people, having the time of their lives! They play beach volley ball, ski, dance, sky dive – there is no limit to their physical or social prowess. No one mentions regularity – ever.
Notably missing are ‘vintage’ beer lovers in the ads, whose lovingly titled ‘beer bellies’ lead the way. This isn’t fair, as devoted patrons of the brew should be featured as well. This isn’t the limit of beer companies and their denial of reality.
In these commercials, no one has reached crying jag critical mass, nor is anyone vomiting in such a way as to put you in mind of Mt. St. Helens, although it happens at many an alcohol fueled party.
If yogurt companies changed tactics and made their ads more like beer ads – putting a sexy, fun face on yogurt, a dull party would spring to life when an icy, sweating tub of yogurt entered the scene! Fresh, straight from a cow’s teat, those microorganism would go straight to the gut of party goers – and look out! Soon your friends are dancing, doing back-flips and lovin’ life!
Are ya buying it – yet?