Indeed, re-branding is their only option. For the Republican Party still stands firm on their core issues even though they may have lost some of that Reaganesque B-Movie luster they once enjoyed:
Taking pride in torture!
Denying Due Process!
Spying on whomever they please!
Pre Emptive wars!
Unregulated Free Markets!
Climate change is a socialist lie!
Equal time for creation science in public schools!
Tax breaks for the wealthy!
Privatizing Social Security!
More, bigger and faster guns for more people!
Government control of gay relationships!
Government control of women’s reproduction!
Doing nothing about Health Care.
Doing nothing about education.
You know what’s not funny about any of that? Those issues have been the winning issues in America since 1980. Afer almost 30 years of that mindless twaddle, we should be very ashamed of ourselves.