NRA celebrates 100 days without a gun massacre in the office at the NRA building.
This video works because to the office reality of it.
100 days is a long time without any gun massacres. But it does add up to 3000 dead Americans shot and killed by other Americans and another 4000 who killed themselves with guns. Not counting some tens of thousands of Americans wounded by guns. More children were killed by guns in the last 100 days than were killed in Newtown.
Recent polls in swing states have showed Senators voting with the NRA have gone down by 10 points or more. Republican Pat Toomey in PA who voted against the NRA had his numbers go up more than 10 points.
Gabby Giffords and the Newtown parents are on the road facing off with politicians in Washington and out in the states.