Gingrich is popular only because of the large vocabulary of words that he has honed for 35 years to express his utter contempt and hatred of liberals, Democrats, the poor and Blacks. All now coalescing around our first black president. It is the name calling that sets him on a higher intellectual plain than anyone else in the field.
A reminder of his infamous memo to his fellow Republicans from 1996 when he was Speaker of the House
These are powerful words that can create a clear and easily understood contrast. Apply these to the opponent, their record, proposals and their party.
abuse of power
anti- flag, family, child, jobs
betray
bizarre
bosses
bureaucracy
cheat
coercion
collapse(ing)
consequences
corrupt
corruption
criminal rights
crisis
cynicism
decay
deeper
destroy
destructive
devour
disgrace
endanger
excuses
failure (fail)
greed
hypocrisy
ideological
impose
incompetent
insecure
insensitive
intolerant
liberal
lie
limit(s)
machine
mandate(s)
obsolete
pathetic
patronage
permissive attitude
pessimistic
punish (poor …)
radical
red tape
self-serving
selfish
sensationalists
shallow
shame
sick
spend(ing)
stagnation
status quo
steal
taxes
they/them
threaten
traitors
unionized
urgent
waste
welfare
Well the name calling AND his commitment to the skanktity of Marriage.